Google is redefining the capacity of the Internet. It was only a matter of time before a business entity like Google stretched this out in every direction imaginable. The potential has been there but many were afraid the Internet would not take and for everyone else’ conservative nature Google has taken full advantage. The list of things that Google has done and is doing could go on for days in countless thousand word articles. Within all these things, Google Alerts is hidden in the back behind more promoted methods of Internet marketing but is one of Google’s best kept secrets. Google Alerts allows you to keep up with current news that is related to your business, track what people are buzzing about in your area of expertise and your business, and gives you the ability to keep a watchful eye on competitors.
Basically what happens is Google Alerts will send you an email every time your chosen term is listed in the top 20 search results of the Google search engine. All you will need to do is go the Web address http://www.google.com/alerts and specify what terms you would like to choose, what kind of alerts you would like to receive – whether Google Groups, the Web, or Google News – how you would like to receive your emails (weekly, daily, or even as it happens), and your email address. This will all be linked to your Google account so there is really nothing to lose when using Google Alerts.
Google Alerts can also be used to gain valuable information on your competitors. This can be done by using the search alert to track groups and news about your competition. This is a great way to learn what consumers, media, and site reviews are saying about the Web sites you are competing with. Aside from this element you are able to gain a sound perspective of what people in general are saying about your industry. This can also be done by setting up search terms that are related to what you are selling. If you are selling tanning products and a news release comes out stating something is wrong with a specific item pertaining to tanning then you are probably going to be disrupted by this. Google Alerts will let you know just what is being said about everything pertaining to your field of expertise.
Tracking your business and its effectiveness is another great advantage to have when marketing on the Web. This goes for anything being said about you and your company that is both good and bad. You will be able to handle the bad instantly and you are able to put positive reinforcement on your Web pages. Tracking what people are saying about your business is an edge to have on improving the quality of your customer service abilities.
Google Alerts are going to be able to help in many areas of interest when it comes to Internet marketing. Saving time should be first on the list for any business owner and this is what this is all about. The amount of information you can have sent to you is staggering. Google are the Internet monsters and with them on your side your chances of success are only greater.
Tags: google alerts
Doing proper keyword research will help you make the most out of marketing yourself on the Internet. Keyword research is a simple and practical approach to drive more traffic to your Web site and promote the potential for inquiring customers. Paying for keywords varies on many different factors and will fluctuate with the use of real common names, terms, or phrases. After you obtain your keywords they are embedded in the script of your Web pages and are recognized first when search inquiries are entered in search engines such as Yahoo, MSN, and Google.
Keyword research has become one of the best ways to get your site seen more to people who are searching a specific service, product, or information. The main point of keyword research is to turn information into prospective clients. Articles, Web content, forums, blogs, and social networking can be great ways to attract people and lead them to you. Search Engine Optimization (SEO) has quickly become the number one way to get the attention of people while using the Internet as a marketing tool. Ironic how it was once believed the Internet would never be accepted on the consumer market. They are rewriting everything we do from communication to video production.
Keyword research helps feed this because all the search engines are text based. The script that Web pages are all written in is a language that is based in text - HTML is a perfect example of this. Search engines are designed to scroll through specific elements of this text and using SEO with keywords can be a great way to take advantage of the search engines that are ultimately becoming what everyone uses to find out anything. The days of going to the library to study things is becoming a practice of old and we are seeing it be replaced by, what else, the Internet. The Internet has evolved into an information highway that sees us have everything you ever wanted to know about anything right at the tips of your fingers.
The power of Internet marketing is what we are going to see become the primary outlet for advertising. Things like keyword research, Google Adwords, and this new Pay Per Click (PPC) is just the beginning of a very large world of marketing. Everything in this world has evolved into something of amazing magnitudes and the Internet is one of mans greatest achievements since the written word. In a sense this is combining the two. The Internet can also be looked at as a whole new form of communication that is equivalent to the written word because the ability to speak with one another has nothing but grown since the creation of the Web. This is reshaping marketing as we know it just like it is affecting everything else.
Keyword Research is on the forefront of this new innovative way to attract perspective clients to your business. The Internet has become a very cost effective way to manage a business and many companies are closing their doors to set up shop on the Internet. Keywords are helping to make this a fathomable, profitable endeavor.
Manage Twitter With Groups
June 22, 2009 | Category: Social Media | Comments
Download TweetDeck - Now available on iPhone
Writing successful sales copy is a skill one does not acquire over night but with patience and research you can open up doors to new perspective clients that were once not being reached. A majority of the time people will use short and descriptive sales copy in order to not overload a potential customer with information. While this is a good tactic to stand by, you can many words you use to get the message across if it works to produce a broader customer base, than its working.
Attracting a customer with sales copy should be done by naturally taking them to a place they can connect or associate with. This means that what ever service or products you are selling will need to be presented and promoted in a realistic sense. Trying to get a person on the same level and getting them to understand that what you are offering will make a difference in their life in one form or another is what helps make successful sales copy. Some people will say that advertisers are manipulative and suggestive and while this might hold some truth the world of marketing is a pretty cut-throat territory to be in.
Remember that sales copy can take the form of any element that involves selling or promoting your product. This can be email, radio/television commercials, Web sites, blogs, phone calls or anything that is used to send a message. Embedding your pitch inside these elements is what sales copy is all about.
A good structure to follow is simple enough in its method and is the basis for how you want to promote yourself:
- Headline – A catchy headline is always a great way to start because this is the first thing that people are going to see when looking at what you have to offer.
- Related story of problem - This makes a connection with the reader or viewer. This is as simple as stating an issue that people suffer from and expressing a solution to the posed problem.
- Education – Now comes the time you want to inform the potential customer about why and how you are able to service them better with your product. People want to know what they are buying a majority of the time and the more questions you answer up front the less doubt you will have in a persons mind.
Knowing what an effective sales piece is will not be determined until you have tested out your theories in the market. This is a trial and error business and what works for one company might not work for the next and this is why there are so many diverse ways to plan a marketing campaign. Sales copy is at the very base of this campaign and it can make or break the success you are able to obtain by using it.
Tags: sales copy
Here are the links to the plugins:
Would love to hear about your favorite Wordpress plugins. Comment below and let me know.
How Businesses Can Use Twitter And FaceBook (Case Study)
June 21, 2009 | Category: Marketing, Social Media | Comments
In this video I explain a couple of ways businesses can use social networking within their business. I go through a couple of case studies, one with Greater Union (Australia’s biggest movie cinema), one with Vitamin Water and lastly with Virgin Media. They are all different and I have used them for specific reasons. Let me know what you think.
Tags: business, facebook, twitter
I Guess I’m A Genius
June 21, 2009 | Category: Uncategorized | Comments
Addictive Block game. I just got 19.127 and it says you’re a genius if you get 18. I guess I’m a genius. Play the game here. Let’s see what you guys get.
Here is the link to the Sydney Morning Herald article that I read:
Would love to hear your thoughts and comments.
Marketing on FaceBook
June 19, 2009 | Category: Marketing, Social Media | Comments
FaceBook have quickly become a major force to be reckoned with in terms of social networking. FaceBook pages are even becoming some what of a Web script language the more we see people attracted to the social networking aspect of the Internet. We all know with Internet traffic comes marketing and FaceBook is a great way to market yourself or your business. MySpace has gotten ridiculous and has deterred a lot of loyal customers to FaceBook with the overabundance of marketing that was being done. FaceBook is nice because a majority of the promoting and marketing is done by people who use the site. Yes there are people who just get on their strictly to market themselves but more times than not you wind up actually becoming a participant of the site as well to get a feel for how FaceBook pages work.
There is a good chance the people you know in your life or have known in your life are on FaceBook. This is how it begins and the people who run FaceBook have tried to safeguard it from the same swarm of marketers that killed MySpace. FaceBook is a little more protected from unsolicited messaging unlike MySpace. FaceBook have implemented an advertising system that is similar to Google Adwords, and this seems to be initiating a more pleasant social network/environment for users and is creating a more profitable interest for internet marketers.
Marketing with FaceBook Ads is just as easy as Google AdWords. You are brought through a step by step process that will ask you questions about location and keywords. You then place a bid proposal on the ad placement, make your payment and you’re done. It really is a simple process and it can even help target universities as well as locations and keywords. This is a great way to get your name out there because there are an estimated 65 million people on FaceBook pages and this is growing each and every day the sun rises and sets.
Aside from all of this you are also able to create your own FaceBook page. You can post your blog right onto the FaceBook page and people don’t even have to leave the site to see your blog. This is a great feature that will allow you to advertise at an even greater angle. FaceBook pages is like a faceBook account for a business rather than for personal use. Also people are already forming groups and you can pinpoint these groups by creating news-feeds that will market whatever your services are to specific groups. You can’t deny that FaceBook pages offer an amazing market for people between the ages of 18-25.
The amount of traffic that logs in and out of the FaceBook pages every day can not be ignored if you are an Internet marketer or advertiser. You would almost be dense not to take advantage of the resource that it provides. More people are starting to use this social networking site as well so getting started now will only make you that much more ahead of the game. In the world of Internet marketing this is where you want to be.
Tags: Add new tag, facebook
7 Ways To Grow Your Brand On FaceBook
June 18, 2009 | Category: Social Media | Comments
FaceBook has grown so big so quickly. It has become a massive opportunity for businesses to connect with potential customers or clients. There are certain ways to manage your FaceBook profile and to market on this social network. You must remember that FaceBook is a community so please do not abuse it. Here are the 7 ways to grow your personal brand on FaceBook.
1. Know your audience
2. Set your privacy settings
3. Fill out your profile completely
4. Import contacts and grow your network
5. Update your status
6. Start a group or a page
7. Join or start an event in your area
Tags: facebook
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