Lately I have been reading a great book about referral marketing and business. The concept reminds me of social networking and works with the same fundamentals.
These are five critical skills you need to build a successful referral business both online and offline.
1)Adopt a Referral Mindset
You must adopt a referral mindset and understand that referrals will be your main way for acquiring new business. Once you truly understand and adopt this way of thinking you everything you do in your business will be to promote your goal of getting more high quality clients.
2)Enhance Your Referability
You must serve your clients and customers extremely well. The most important thing for you to remember is that your client’s satisfaction is crucial as their way of saying “thank you” is to come back for more business or refer you more business. Your main business mission should be to keep your clients happy and continue to get them to say “thank you”.
3)Prospect For Referrals
Clients aren’t made equal. As a business owner basing your business around referrals you need to be able to scope out client and see how they will be able to benefit you in the future on not just in that single transaction. Many business people are excellent at serving clients but that is just not enough you need to nurture your relationships to build continuous flows of referral prospects both online and offline.
Having a business based on referrals does not mean that you can only get referrals from satisfied clients. Many referrals will come from strong relationships that you build both within and outside your business. If you can network strategically you will be able to reap the benefits again and again without traditional advertising or marketing costs.
5)Target Niche Markets
Just like any Internet business it is always great to narrow your market and become the “best” within your industry. If you can dominate your industry, referral marketing will be the most effective and easiest way to build a massively successful business.
I hope these 5 skills will be able to help you out to build a business that will have more clients thank you can handle. I would love to hear your thoughts and comments.